Zero to One...

Do you ever believe in the magic that turns a person from zero to a hero? It is literally true when it comes to the life of Sadiq KeeriYadan. Sadiq, who is nicknamed ‘SKY’ in his business circle, is a Multidisciplinary Designer and a Passionate Entrepreneur.

Right from birth to the family and financial background, everything related to SKY was ordinary. He was an average student at school and had to face various challenges in life that include taking a break from studies in his first year of graduation and moving abroad to secure a better job and cater to his family’s financial needs. SKY completed his studies and become a graduate in visual communication while working abroad.

The career journey of SKY had a humble beginning. He started his career as an artist at a local art shop in his hometown. Interestingly, SKY who was born into a family that advocated ‘Art is not our cup of tea’ excelled in traditional art. In 2009, he secured a diploma in Digital Arts and Animation from ‘Toonz Academy’, the renowned animation studio in India, which helped him to seize an opportunity to work for an Oman-based film production studio Named 'Alquds Art productions' as a storyboard artist.

Life rewards people with ambitions and aspirations. SKY’s life also proves the same. When he got an opportunity to go to Abu Dhabi as a 3D artist and graphic designer, SKY was happy. Later he suffered from career insecurity and financial instability. SKY was a one-man army and he strived hard. It was then he worked with multiple companies in various design-related roles. It has been an eventful journey of ten-plus years filled with ups and downs. Ultimately his confidence and sheer determination paid off. Right now SKY is working as a UX engineer at Huawei-a world famous brand.

SKY’s entrepreneurial journey has its roots in his childhood and memories related to his first venture go back to his school holidays when he along with his sibling used to sell homemade desserts and drinks in a cart shop. As SKY grew up, he set up a mobile shop in his hometown and took up various job roles including that of a computer hardware and network technician. SKY’s initial entrepreneurial contribution was Elephanta Studio, a freelance community business model studio, which unfortunately stopped functioning within a year. It was after this grave setback that SKY collaborated with several advertising and marketing companies. Later he became a stakeholder and Chief Creative Officer at Makkani Productions, a famous advertising company in Kerala. SKY proved his caliber and his growth was remarkable. It was in 2018 that he founded Desglobal, which exclusively focuses on providing creative digital solutions for world-famous brands such as Toyota and Land Rover.

A famous quote goes like this ‘A pessimist sees the difficulty in every opportunity: an optimist sees the opportunity in every difficulty. SKY, being an optimist, wanted to be the designer of his destiny. As an initial step towards it, he co-founded CAPO International Trading LLP. Two major initiatives under this trading were Cocoshoppy.com, an e-commerce startup that envisages a hyper-local retail chain, and a premier food brand named ‘Southland Condiments’ Being the co-founder and director of Coccoshoppy, SKY is more than happy to support various locally rooted farmers and SMEs and contribute to the growth of the local economy.